Psychology of Marketing

Max points: 5 Type: Podcast

Discover the psychology behind marketing and how companies use tactics like product design, pricing, placement, and promotion to influence consumer behavior. This episode helps you recognize manipulation, make mindful choices, and align spending with true values, offering practical insights for becoming a more intentional consumer.

Channel: Beautiful Minds Wellness Duration: 0:39:55

Questions

1. Why did JCPenney's switch to a simple “low price” promise reduce sales, according to the episode?

Prices actually increased across categories Advertising became less frequent Shoppers enjoyed the coupon-hunt and stacking discounts experience Inventory dropped after supply issues

2. In the four Ps of marketing discussed, which example best illustrates “Place”?

Running celebrity endorsements on TV Positioning sugary cereals at children's eye level and using end caps Setting a premium launch price Designing a luxury-looking package

3. What change reportedly boosted boxed cake mix sales decades ago?

Including ready-made icing in every box Requiring home bakers to add eggs/oil instead of including everything Increasing package size without changing price Switching to gluten-free flour by default

4. Why are TV ads described as especially influential in the episode?

They always cite peer-reviewed studies on products They include interactive polls that collect viewer data Watching TV suppresses frontal-lobe activity, reducing critical filtering of messages Commercials are broadcast at higher volume at night

5. Which psychological principle explains why repeated exposure to a brand increases acceptance?

Spotlight effect Bystander effect Primacy effect Mere exposure effect

Confirm Submission

Are you sure? After submitting, you won’t be able to attempt this content again for 24 hours.

| | |

| | Blog |